How We Write

Every article on the Smile Forward blog is written by Toothily. This page explains how we work, so you know what you are reading.

Who writes these articles

Toothily is a small, founder-led company, and our articles are written by the Toothily team. We use AI tools to help with research and drafting. A person at Toothily reviews every article before it publishes and is accountable for what it says.

How we use research

When an article cites research, we link the source, and we prefer peer-reviewed studies where they exist. We describe what a study found rather than stretch it, and where the evidence is thin or mixed, we say so. Nothing here is dental or medical advice. For that, see a dentist.

We sell a product

Toothily makes bamboo toothbrushes with engraved messages, and our articles will sometimes mention them. We do not accept payment for coverage, and we do not run sponsored posts. When we compare products, we say which one is ours.

Product facts

The product page is the source of truth for materials, pack sizes, pricing, and subscription terms. Articles avoid repeating details that change, and when they fall out of date, we fix them.

Dates and corrections

Every article shows when it was published and when it was last updated. If you spot an error, email contact@shoptoothily.com. We will check it, correct the article, and update the date.