It came from a 19th century American religious healing movement called New Thought, which began with a clockmaker in Belfast, Maine, who decided that illness was a mistaken belief. Not from quantum physics, which did not exist yet. Not from ancient wisdom, despite the marketing. The lineage is short and well documented, running through about six people over 150 years, and watching it move is the interesting part: you can see exactly where each layer of religion gets stripped out and each layer of commerce gets added.
This piece is history rather than psychology. If you want the evidence question instead, it is handled in the piece on whether manifestation actually works.
Phineas Quimby and the mistaken belief
Phineas Parkhurst Quimby, born 1802, was a clockmaker and daguerreotypist in Belfast, Maine. In the late 1830s he attended a demonstration by one of the mesmerists then touring New England, took up the practice himself, and worked with a young clairvoyant subject who diagnosed illnesses while entranced and prescribed remedies.
The remedies worked, and Quimby noticed they worked even when they were nonsense. He concluded that the healing came not from magnetism or from the prescription but from the patient's belief. Disease, he decided, was an error in the mind, and the cure was correcting the error.
He treated patients on that theory for the rest of his life and never published a word of it. One of them, in Portland in 1862, was Mary Baker Eddy, who went on to found Christian Science and spent decades disputing how much she owed him. His papers finally appeared in 1921, edited by Horatio Dresser, as The Quimby Manuscripts. Everything downstream is an elaboration of one claim: that thought is causal.
New Thought becomes a movement
Quimby's students did the publishing he never did. Warren Felt Evans put the ideas into print in 1869, the Dressers promoted them, and Emma Curtis Hopkins trained the teachers who founded Divine Science, Religious Science and Unity, all of which still exist. By the 1880s it was a recognizable religious movement with churches, periodicals and a large, largely female readership. For the scholarly version, see Beryl Satter's Each Mind a Kingdom (1999) and Catherine Albanese's A Republic of Mind and Spirit (2007).
Prentice Mulford names it
Prentice Mulford went to California in the gold rush, failed at mining, succeeded as a humorist, and then in 1884 withdrew to a shack in the New Jersey woods to write. The essays he produced between 1886 and 1892, published as Your Forces, and How to Use Them and later collected as Thoughts Are Things, contain the first sustained treatment of thought as an attracting force operating by natural law.
Mulford is usually credited with coining the phrase "law of attraction," which is roughly right but worth qualifying. The words were already in circulation, both as ordinary scientific vocabulary for gravitational and chemical attraction and in the theosophical writing of the same period. What Mulford did was give the phrase its modern meaning: that your thoughts act like a magnet on events and people.
In 1906 William Walker Atkinson put the phrase into a book title with Thought Vibration, or the Law of Attraction in the Thought World, adding the pseudo-physical vocabulary of vibration and frequency the idea has carried ever since.
Wallace Wattles turns healing into money
The decisive shift arrives in 1910 with Wallace Wattles and The Science of Getting Rich. Everything before this was about health; Wattles pointed the same machinery at wealth, and did it without apology. The book opens by arguing that getting rich is the necessary condition for living fully.
Two features set the pattern for the next century. The first is the word "Science" in the title, applied to a doctrine with no experiments behind it, at a moment when science was acquiring enormous cultural authority. The second is that the metaphysics is now instrumental. Quimby wanted to relieve suffering. Wattles wanted a method.
It would matter less if not for one fact: Rhonda Byrne has said finding a copy in 2004 is what set The Secret in motion.
Napoleon Hill and the interview that probably never happened
Napoleon Hill published The Law of Success in 1928 and Think and Grow Rich in 1937, and the second has sold in the tens of millions. Its authority rests almost entirely on one biographical claim: that in 1908 the young Hill interviewed Andrew Carnegie, who commissioned him to spend twenty years interviewing 500 successful men and distilling their philosophy.
There are documented problems with that story. David Nasaw, who wrote the major modern biography of Carnegie and worked through the surviving papers, has said he found no evidence the two ever met. Hill did not make the claim publicly until after Carnegie died in 1919. Hill's own authorized biographers conceded the recorded conversations were a contrived format, not a transcript. And Matt Novak's 2016 investigation for Gizmodo assembled the surrounding record: a long trail of failed ventures, fraud allegations and legal trouble running through the exact period Hill described himself as conducting the great study.
Absence of evidence is not proof of absence, and a brief meeting could have left no trace. But the claim carries the entire book, and the burden sits with it. It is also a clean example of why success literature is hard to evaluate from the inside: the story you are asked to believe is itself the credential, a version of the problem described in the piece on why manifestation success stories are everywhere.
Norman Vincent Peale takes the metaphysics out
Norman Vincent Peale was a Manhattan minister when he published The Power of Positive Thinking in 1952. It spent close to three and a half years on the New York Times bestseller list.
Peale's move was subtraction. He kept the technique, affirmation and mental imagery and expectation, and replaced the metaphysical scaffolding with mainstream Protestant Christianity and a light dusting of psychology. He denied working in the New Thought tradition. Historians of the movement, including Donald Meyer in his 1965 study The Positive Thinkers, place him inside it anyway.
He also drew sharp criticism at the time, most memorably from the psychiatrist R. C. Murphy in The Nation in 1955, for a book full of miraculous case histories and confident citations of experts who were never named and could not be checked. The genre has never given that feature up.
The six moves, in order
- Quimby, 1840s to 1860s. Illness is an error of belief. Healing is correcting it. Never published.
- New Thought, 1870s to 1890s. The healing doctrine becomes a religious movement with institutions and a readership.
- Mulford, 1886 to 1892. Thought becomes an attracting force operating by law, and the law acquires its name.
- Wattles, 1910. The target moves from health to wealth, and "science" is attached to a doctrine with no evidence behind it.
- Hill, 1937, and Peale, 1952. Secularization. Hill anchors the idea to industrial success and a disputed interview; Peale strips the metaphysics and sells it as practical faith.
- Byrne, 2006. The full product. The Secret reassembles the metaphysics, keeps the commercial framing, adds the vocabulary of frequency and vibration, and sells tens of millions of copies.
What the trajectory tells you
Two things stand out. The first is that the scientific framing came first and the science never came at all. Wattles called it a science in 1910; the research now cited in support of manifestation came decades later, from researchers asking different questions, and it explains something much narrower. That mapping is worked through in the piece on manifestation without the magic.
The second is that the idea has been continuously profitable for 140 years while its content has barely changed. Each generation removes whatever has become embarrassing, adds whatever currently sounds authoritative, and sells it again. Knowing the lineage does not tell you whether the claim is true. It does tell you the claim has never once had to be true in order to sell.
Your mirror already has a time slot. Give it a better script.
Toothily laser-engraves a surprise affirmation into a Moso bamboo handle with soft bristles. Twice a day, it is in your hand before your phone is.
One-time or subscription. Keep the Brush Guarantee: not happy? Email within 30 days for a full refund, and keep the brushes.